Kehinde Wiley and PUMA launch 2010 World Cup Campaign

Trust PUMA to come up with yet another unique idea to launch their 2010 World Cup Soccer campaign.

I’d never heard of Kehinde Wiley before (hey don’t judge me..we can’t all be as cultured as you are) ,but thanks to PUMA i now know that he is one of the world’s most sought-after artists.

PUMA commisioned Wiley to to create four original works of art inspired by three of football’s most decorated players. Check it.


Its a “3D magic eye” painting. Look really hard and long in the centre and you’ll see a PUMA logo appear. (*see footnote)

Here’s what the press release had to say: 

“PUMA-sponsored football stars; Samuel Eto’o of Cameroon, John Mensah of Ghana and Emmanuel Eboué of Ivory Coast sat for Wiley as he painted three individual portraits of each player wearing their national team kits.  A fourth ‘Unity’ Portrait was painted with all three players together, symbolizing the united countries of Africa.  The players’ pose was inspired by a statue Wiley discovered while touring the Continent.  In the ‘Unity’ Portrait, the players are wearing the PUMA Unity Kit, a limited edition uniform designed to be a third kit shared by all African teams, symbolizing unity. The brown pigment in the kit is a customized pantone PUMA created by mixing actual soil samples from four different African nations—Ghana, Cameroon, Cote D’Ivoire and Mozambique. The brown to blue color gradient represents the soil to the sky progression.”

Pretty cool hey.

The Kehinde Wiley Unity Portrait (above) was revealed a couple of days ago at Bread & Butter in Berlin where PUMA also managed to snap some awesome pics of their fans. Like such.

That’s my actual shoe she’s holding. I have large feet..what can i tell you.

Good times.

( *Footnote: just kidding..told you i had no you tried looking though).


~ by mcsavage on January 22, 2010.

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